Paul Rouke says, “In previous articles I have discussed my admiration for the online experiences offered by the likes of ASOS, Booking.com and (yes, honestly) Lingscars.com.

Now it is time to add another online experience to the pantheon of greats; the phenomenal ecommerce experience that is AO.com (formerly Appliances Online).

My opinion is that AO.com is among the most customer-centric retailers I have had the pleasure of knowing in more than 15 years working in the ecommerce industry.

Background

I first became aware of AO.com back in 2008, when Matthew Lawson contacted PRWD concerning the process behind becoming a customer-centric business“.

AO.com: The best ecommerce experience available online?

‘Econsultancy’ Blog

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