‘How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales’ – ‘Marketing Land’ Article

Steve Olenski says, “According to a recent study, the average human attention span is now shorter than that of a goldfish.

This means that if you are to have any hope of engaging your audience, your number one job is to create content that can command attention for longer than eight seconds.

Easier said than done.

Even harder: getting your audience to act on that content. In other words, to click.

According to Smart Insights, which drew on cumulative data from both Google and WordStream, the average click-through rate (CTR) across all platforms is a depressing 0.06%. Google AdWords is still the top performer, hovering around 2%, while Facebook Ads are a steady (and again, somewhat depressing) 0.12%“.

How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales

Marketing Land