Doug Conely says, “My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.

As a brief recap, I provided four tips to engage people in full-screen teaser video ads: stream video through available ad unit ‘windows’, maximise the video size, set user expectations, and respect the consumer journey.

So, once the user has engaged in the full-screen experience (sometimes a 970×546 overlay on desktop and full screen on mobile), how can brands keep their attention for as long as possible?

Here are five tips:

1. Video must be the main act

Brands love television and they love creating video content. There’s nothing quite like the blank canvas of 15-30 seconds of sight, sound and motion that video provides“.

Five tips to maximise time spent with online video

‘Econsultancy’ Blog

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