‘Instagram is opening the advertising floodgates’ – ‘Mashable’
Patrick Kulp says, “Get ready to see more ads popping up in your Instagram feed.
As of Tuesday, the photo-sharing app is switching on an API that lets advertisers use third-party platforms like Brand Networks and Salesforce to schedule their own campaigns for the first time.
In short, it’s now way easier for more brands to buy more Instagram ads.
The change will effectively throw open the gates to a much wider set of advertisers. Before now, Instagram only sold ads to a select group of big brands it worked with directly — a process that ran up a big tab that smaller companies couldn’t afford.
Advertisers, eager to tap into Facebook targeting tools and a 300 million-strong Instagram audience, couldn’t be more excited about the news“.
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