’11 Ways to Optimize Your Welcome Email for New Subscribers’ – ‘Business.com’ Blog
Scott Gerber says, “Managing a flooded inbox is overwhelming enough without receiving additional “welcome” emails.
The majority are dull, provide no value and gets sent straight to the trash, which isn’t much of a welcome at all. People show initial interest by subscribing, so it’s crucial to not disappoint on the first contact.
These entrepreneurs from YEC are experts on creating smart content and offer their best tips below.
1. Keep It Short, and Ask One Question
An approach that works well is to make it short (2-4 paragraphs with no more than 2-3 lines each) and quickly introduce yourself. Remind them that you’ll only email when you have something important to say, and crucially, ask them to answer one question“.
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