‘How to Make Prospects Feel Safe Enough to Buy’ – HubSpot
Mike Lieberman says, “Let’s get something out on the table. No one is buying anything until they feel like they’re making a safe purchase decision.
Your prospects have problems and pains they need remedied. They are anxious about this pain; after all, there is stress in challenge. Maybe their boss is yelling at them. Maybe there are financial ramifications if they don’t remedy the issue. They might even run the risk of losing their job.
You and your business need to solve these pains and do it in a way that reduces concern.
The sooner you understand this inherent human behavior the sooner you can adjust your marketing and sales strategy to match. Stop trying to interrupt, pressure, sell, convince, or trick people into buying your products or services. It doesn’t work, it never worked, and it’s not going to work in the future“.
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