‘Why embedded videos in email marketing don’t work’ – ‘Econsultancy’ Blog
Jack Simpson says, “If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it’s that people have a voracious appetite for video.
It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.
Why should you be using video?
The old adage goes that a picture paints a thousand words, but a video does that and more.
It is more immersive, is easier to understand, and creates a more immediate emotional impact. All of these factors undoubtedly contribute to the substantial uptake in consumer engagement witnessed by brands that integrate video into their email campaigns alongside, or in place of, text and static images“.
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