Pooja Lohana says, “There’s a saying in the digital marketing world, and in my experience, it stands true. “The money is in the list”.

I know it sounds cheesy. Perhaps it also evokes a reaction in you as you read it. Because a lot of entrepreneurs aren’t in it for the money.

In my work as a digital marketing mentor, I see numerous clients who come from this mindset of “I’m in it for the passion, not money.”

Well, good for you, but you need money to stay afloat, and even really enjoy your work and life. So let’s get that straight – and I hope you don’t have any stigma attached to the word now that we’ve spoken about it.

Coming back to the topic, what is a list? An email list or a database is a collection of prospect email addresses. Once a prospect gives you the permission to send them a newsletter, discount coupon, free tickets or educational content right into their inbox, you have an “active list”“.

3 Effective Strategies for Growing Your Subscriber List Faster

‘Entrepreneur’ Blog

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