‘5 Online Marketing Basics Every Entrepreneur Needs to Know’ – ‘Entrepreneur’ Blog
Rocco Baldassarre says, “Entrepreneurs spend a considerable amount of time learning how to boost their businesses. Marketing is key to the success of a business and online marketing is ever so important. According to Constant Contact, 84 percent of people say that the biggest difference in small businesses between now and five years ago is the use of more online marketing tools.
Every entrepreneur needs to be familiar with this five concepts to maximize online marketing results.
1. Upselling and customer loyalty are profitable.
The standard online campaign is expected to sell products profitably. This is also referred to as “single sale campaigns” because each sale is meant to be profitable. These campaigns can turn out to be unprofitable due to rising advertising costs and price wars. One solution is to make it profitable with upsells and the life time value of a newly acquired customer“.
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