Dee Dee de Kenessey says, “We’ve all been there. You click on a blog post about marketing tips … or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it’s like you were never there.

“Not slogging through that one,” you think to yourself.

What is it about some blog posts that makes us not want to read them? Sometimes, the post just isn’t giving us the information we’re looking for. Sometimes, we don’t like the tone or the style. But more often than not, we don’t want to read it because it just looks boring, confusing, or downright overwhelming.

Call us shallow — that blog post might have a great personality underneath — but we just can’t get past its looks. So to help you figure out why it’s so hard for people to read your blog posts, we’ve come up with eight reasons to look into“.

8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix ‘Em)

HubSpot

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