Jack Simpson says, “Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.

Here I’ll be presenting a dictionary of as many SEO terms as I feel are relevant and important to a digital marketers’ understanding of this most vital of skills.

Algorithm

If you are deep into the world of SEO you’ll hear this word a lot. Basically an algorithm (which I find impossible to spell without Word automatically correcting me) is a programme used by search engines to determine which pages are the most relevant to a certain search term.

Google has an algorithm that’s complicated, ever-changing and impossible to second-guess. It regularly updates its algorithm and even introduces completely new ones with very little forewarning“.

A dictionary of SEO words, terms and phrases

‘Econsultancy’ Blog

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