‘Automating Content Reuse: One Marketing Team’s Story’ – Content Marketing Institute
Jen Brass Jenkins says, “Is your organization generating web-based content by the bucketful? Do you ever wish that spiffy, useful content could appear in multiple places so that anyone who might want that content has a better chance of seeing it – with little extra effort and no duplication of content? At the University of Utah Health Care system, where I work as the web content manager, we’ve set up a basic tagging structure to make that happen, automatically, every time we hit Publish.
At least we’ve made a promising start.
The idea of establishing a tagging system started when we identified a challenge: Patients and others who had health questions were missing out on some of the most relevant content because they never knew it was there“.
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