‘Ecommerce Website Design for Different Buying Styles’ – HubSpot
Corey Beale says, “Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you?
A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles and personalities out there, you can be sure your simplified design leaves a chunk of buyers out in the cold. How can you plan for the many different shoppers so that you can be prepared to convert them to customers at any time? We’ve got some suggestions for design that can help.
Impulse Shoppers
The impulse shopper doesn’t want to see all the product descriptions and dimensions. They need images of the products in various colors, lifestyle shots of people using those images, and testimonials or reviews that prove how loved the products are“.
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