‘How subliminal and hidden design messages can boost brand engagement’ – ‘Mashable’

Fabian Geyrhalter says, “A handful of brands keep their loyal advocates excited and engaged by using hidden design language to tell the bigger stories in a highly visual, yet subliminal manner. And that is exactly why we are drawn to them: We seek to be “in-the-know.”

Secretive design language is widely used on web sites as “Easter eggs,” within products as hidden features, as hidden offerings by food providers (In’N’Out’s secret menu or Bible citations on the packaging, for example) and even on passports as security enhancements, like Norway’s next passport design.

Utilizing design secrets to share underlying themes is a powerful brand statement — one that helps gain buzz and keeps believers lining up for more“.

How subliminal and hidden design messages can boost brand engagement