Joey Taravella says, ““The number one obstacle we face with our emails is not a lack of brilliant copywriting, the right graphics or an understanding of personalization. The real enemy of underperforming emails is confusion,” Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, said in his live optimization session at MarketingSherpa Email Summit 2015.

During this session Flint McGlaughlin makes live edits to several emails submitted by the audience, offering feedback on everything from preheaders and titles to body copy and calls-to-action.

The first page submitted is from Kelly of RoadRunnerSports.com and is discussed by Flint and an audience of Kelly’s marketing peers. The live optimization of this page shows a discussion of principles from personal marketing experiences“.

Live Email Optimization from MarketingSherpa Email Summit 2015

MarketingExperiments Blog

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