Rebecca Lieb says, “According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent of them are doing so without first constructing a content strategy that addresses not just why, but how, they will create, disseminate, measure and apply business-related goals to their content.

Anecdotally, I find that’s changing. I’m getting more and more inquiries from companies that need help building content strategies, and so are my peers in the industry. But with those inquiries come requests for shortcuts and cut corners.

Clearly, everyone has to work within budget and time constraints. But it’s also true that strategy doesn’t just happen. It’s based on business goals, resource requirements, and other marketing and branding activities“.

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All

Marketing Land

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