Corey Beale says, “When running a sponsored content campaign, you need to create great content. What’s more important however, is making sure that content gets into the hands of the people who will find it most relevant.

Quite literally, targeting capabilities pay. In fact, calls-to-action targeted to the user perform 42% better than calls to action that were generic.

Creating Segments of Readers

People take actions on your site all the time. Reading articles, clicking links, sharing on social media. The first step to tracking these valuable actions, is by getting a user to give you a piece of information that allows you to tie all of these actions together—for example, an email address. 

After a reader gives you his or her email address during an initial conversion on a form, all of the information on them can be associated with one unified contact record, which you can then use to target your content offers“.

What to Look at When Segmenting Your Audience for Sponsored Content

HubSpot

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