‘Beyond Vanity Metrics: 4 Ways to Measure Video Marketing’ – HubSpot
Carly Stec says, “In marketing, there are many instances in which the written word simply won’t cut it. For times like these, we often call upon video content to convey our intended message.
With 82% of B2B marketers experiencing success with video marketing initiatives, according to a recent report from Demand Metric, there’s certainly no denying the compelling nature of the play button.
However, when it comes to video, what does “success” really mean? And what metrics should marketers be keeping tabs on to determine the performance of a video?
Beyond views — which is arguably a vanity metric — there’s actually a lot more to be considered. We’ve defined a handful of metrics below that will help you uncover the true value of video marketing“.
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