Meghan Keaney Anderson says, “In the beginning, there were blogs.

Ok, that’s not entirely accurate. In the beginning there was the printing press. Then about 500 years passed and there were blogs … but let’s cut to the recent stuff, shall we?

The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. When companies, organizations, and individuals began to blog, the whole structure of power regarding how information gets distributed began to shift from a centralized channel — largely established media companies — to something that resembled more of a meritocracy.

Create good content and people will come — it was the golden rule that introduced a whole new type of marketing.

And so marketing strategies changed. Websites changed. Titles even changed. Teams that had previously acted like advertising firms started acting like journalism shops. Job boards began to list jobs for editors in chief and multimedia journalists“.

Decentralized Content Marketing: The Latest Trend We Need to Face

HubSpot

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