‘Email Marketing: Why you should run a win-back campaign’ – MarketingSherpa Blog
Daniel Burstein says, “Sometimes people fall out of love … with your newsletters and email marketing.
Or change jobs. Or email providers. There are a million reasons why they stop reading and engaging with your emails.
This is why email marketers need to run win-back campaigns. That is, reaching out to inactive subscribers and compelling or convincing them to re-engage with your email sends.
If they don’t re-engage, it’s time for a list cleansing — no longer sending emails to this group.
A smaller, but higher-quality, email list
The end result can be painful in some ways; it will likely result in a smaller email list (and the older the list is, the more shrinkage you will experience)“.
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