‘Facebook Defends Its 3-Second Video View Standard’ – ‘Marketing Land’ Article
Martin Beck says, “A Facebook product manager has defended the social network’s use of three seconds as the standard for what constitutes a video view. In a post on Medium this week, Matt Pakes, a manager in the video product team, wrote that three seconds is enough of a signal for Facebook to register that someone has watched video in the News Feed.
“While there is no broad industry standard for view measurement, three seconds is one common choice, and gives us a consistent metric for all video on Facebook,” Pakes wrote. “If you have stayed on a video for at least three seconds, it signals to us that you are not simply scrolling through feed and you’ve shown intent to watch that video.”
Pakes’s post came in response to a Medium post by prominent YouTube creator Hank Green that criticized Facebook’s video view standard while also ripping into the company for favoring Facebook native video over links from YouTube and other networks and accusing the company of looking the other way when users upload videos that don’t belong to them“.
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