‘How to Deliver the Perfect Sales Demo’ – HubSpot
Niti Shah says, “I’ve listened in on a lot of sales demos. It started as a simple sales research project — what conversation paths were our prospects taking? How could we optimize those paths, and from a marketing perspective, close the loop to deliver more qualified prospects to our sales team? More educated prospects, shorter sales cycle … everyone wins!
What I uncovered was an entire methodology that hasn’t necessarily been written about — that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects.
1) Confirm the Demo
Things happen. Make sure your prospect doesn’t forget the demo time, and give them a window to postpone if they’ve accidentally double-booked. Send a calendar invite as soon as you have confirmed the date and time of the demo (don’t forget to include any dial-in information), and then follow up with a confirmation email a few hours or the day before your demo“.
Comments are closed.
