Josh Haynam says, “The average website conversion rate (to a trial or email subscriber) is 2.3 percent.

That’s pretty abysmal, especially considering that ad clicks are often north of a dollar apiece, meaning that for every $100 you spend, $97 is just thrown out the window. There is a solution to this problem that’s beginning to creep into website design that is taken straight from the halls of Facebook news feeds and Buzzfeed headlines.

The solution is quizzes.

The simple personality quiz can boost on-page conversion rates while not detracting from your existing lead capture efforts. There is a formula for how this happens, and it breaks down into three steps.

  1. First, entertaining a visitor.
  2. Second, engaging that visitor and hooking them in”.

Let’s Get Quizzical: How to Generate Warm Inbound Leads From Your Website Using Quizzes

Business.com

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