Nicola Kenyon says, “Marketers put a lot of effort into social media marketing and blogging because both are great for raising awareness and interacting with potential customers. 

With all of the positive statistics surrounding these mediums, it can be tempting to focus all of your efforts here.

After all:

  • Companies that blog have 97% more inbound links
  • 23% of total internet usage time is devoted to social networks and blogs
  • 47% of all internet users are on Facebook

But, raising brand awareness is simply not enough to gain a loyal customer base“.

Why downloadable content should be part of your marketing strategy

‘Econsultancy’ Blog

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