‘Are You Making a Rookie Email Marketing Mistake?’ – ‘Business.com’ Blog
Brian Hughes says, “Value-based email marketing is one of the most effective inbound marketing strategies, with 59 percent of marketers increasing their email marketing budgets for 2015.
Sixty-six percent of customers have made a purchase as the result of an email marketing message, according to the Direct Marketing Association.
And the most mind-boggling stat of all: email marketing has an ROI of 4,300 percent, according to the Direct Marketing Association. For any naysayers out there, email marketing really does work.
If you’re not getting the ROI you expect from email marketing, it’s time to take a good, hard look at your program. Are you making a rookie email marketing mistake?“.
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