‘Data driven experiences: think people, not users’ – ‘Econsultancy’ Blog
Joseph Denne says, “Many of today’s businesses find themselves overwhelmed by data.
They are dealing with multiple data sets which are often collected separately, run in silos, and with huge levels of duplication.
This data is mined on an ad-hoc basis by communications teams operating under antiquated marketing strategies, leading to loss of patience from consumers, as well as a lack of growth and differentiation in the business.
Marketers are struggling to find the signal among the noise.
Resolving this mess requires a significant shift in both data and marketing strategy.
Unlocking the right data and making it available across your organisation gives you the opportunity to engage with your customers in a more meaningful way than ever before“.
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