‘How to market creatively without using all of the senses’ – ‘Econsultancy’ Blog
Eddie Newquist says, “Three seconds.
That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.
Muted autoplay ads are growing more and more common, and you need to radically rethink your digital marketing strategy to accommodate this silent trend.
Multimedia has become especially prevalent in our daily lives.
Consumers have grown accustomed to a constant bombardment of audio, visuals, colors, and graphics. Plus, smartphones enable them to walk around like mini motion picture studios and post artful videos and sepia-filtered photographs in real time“.
Comments are closed.
