‘How to Repurpose Your Content Again and Again′ by Jay Baer
Baer says, “Let’s face it: most of your old blog posts are aging like milk, not wine.
At this point, you’ve probably spent a lot of time creating content. It took you months (maybe even years) to publish all those high-quality blog posts.
There’s just one problem: some of that content hasn’t aged well. As a general rule, people are going to gravitate towards the blog posts you published this week and away from the ones you published a year ago.
So, that amazing post you published that broke down basic SEO? No one’s reading it because it’s four years old. Forget about the timeless content you’ve published—that’s easy to repurpose. What about those blog posts that talk about outdated techniques?
Information (especially when it relates to content marketing) is always changing and evolving. What was gospel six months ago could easily be a gimmick today. That’s just the nature of this business”.
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