‘Instagram Insights: How Brands Use Hashtags’ – HubSpot
Carly Stec says, “Instagram is a powerful visual platform for expanding your agency’s reach; however, there’s more to it than point, click, filter, and post.
If you want to ensure that your images aren’t lost in a sea of selfies and abstract shots of people’s lunches, you must have a plan for optimizing their discoverability.
Hashtagging not only provides users with a way to easily search for and surface relevant content, but it also gives brands an opportunity to join the larger conversation on Instagram. Considering Instagram recently launched new Search and Explore pages aimed at simplifying the way users interact with trending hashtags, this isn’t something you’ll want to ignore“.
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