‘Lead Nurturing Essentials From the Business.com Sales Team’ – ‘Business.com’ Blog
Business.com Editorial Staff says, “Great news! Marketing has a shiny new lead for you.
But not so fast—blink those dollar signs out of your eyes. It’s not time to seal the deal yet; you need to get to know each other first.
Lead nurturing is the vital middleman between sales and marketing; it helps you build a relationship and gain the trust of your lead. By providing the information they need to make an educated purchase decision, you establish a relationship based on service and helping them achieve their goals as opposed to just selling them something.
Oracle says it best:
Lead nurturing focuses on educating qualified sales leads who are not yet ready to buy. The key to successful lead nurturing is to deliver content that’s valuable enough to keep your audience engaged. If you do it right, lead nurturing can help you build a strong brand and solution preference in your prospects long before they’re actively engaged in a buying process“.
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