’12 Creative Ways to Rack Up Social Media Leads’ – ‘Business.com’ Blog
Scott Gerber says, “Social media trends change constantly. Consumers are tired of blatant self-promotion, so put those tactics to rest. What’s a brand to do to hold an audience?
From holding contests to promoting gated content, these entrepreneurs from YEChave found success with these creative methods for collecting social media leads.
1. Provide Social-Exclusive Offers
Create offers that are exclusive to social media. If your audience knows you are simply promoting the same offers to every channel, the offer isn’t going to stand out. While a “free e-book offer” blends in with the other social noise, an “exclusive download just for our Twitter followers” commands attention and will receive a much higher engagement rate than a generic offer. – Jonathan Long, Market Domination Media“.
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