Matt McGee says, “Advertisers that use Amazon Product Ads will soon have to find other ways to get their items in front of Amazon shoppers.

The company has started notifying advertisers that Product Ads will be shut down as of October 31st. Amazon is simultaneously introducing a new ad option called Amazon Text Ads, and the email sent to advertisers suggests that as one of a couple alternatives.

The email doesn’t give any specifics about why Amazon is shutting down Product Ads. We’ve reached out to the company for more details but have yet to receive a reply. Here’s the full text of that email, which went out this morning“.

Amazon Retiring Product Ads, Offers New Text Ads As Alternative

Marketing Land

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