‘Thinking Outside the Box for Sponsored Content’ – HubSpot
Tyler Rhodes says, “When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign. However, many times publishers settle into a routine of creating text-based offers—eBooks, whitepapers, and guides—as they’re both easy to create and easy to consume.
And most of the time, these work just fine. But getting creative and incorporating other types of sponsored content allows you to appeal to readers in new ways, while also differentiating your publication for advertisers by providing more creative options for communicating to readers.
Have we piqued your interest? Here are a few formats to consider:
Video
Video has the ability to communicate a lot of information in a short amount of time through visuals and audio. Connecting with readers on this type of multi-sensory level can elicit deep emotional responses that would be much harder to evoke with words and picture alone“.
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