‘Why is Chevrolet’s content marketing so compelling?’ – ‘Econsultancy’ Blog
Jack Simpson says, “I always think one of the best ways to learn about something marketing-related is to look at brands that are already doing it well and try to work out what makes their efforts successful.
Previously I’ve covered the content strategies for Kraft and IBM, and this time I’m going to be focusing on iconic American SUV manufacturers Chevrolet.
As with most successful content marketers, Chevrolet tailors its output to suit each particular channel. Let’s take a look at some its best content to see why it’s so effective.
Chevy Life
The theme underpinning most of Chevrolet’s content strategy seems to be positive messaging, and this is evident in its blog page.
The idea behind ‘Chevy Life’ is that a car is more than just a vehicle to get you from A to B. It’s the thing that enables you to experience life more fully, and the article titles reflect that concept“.
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