Drew Olanoff says, “Have you heard about the Tinder Meltdown (TM)? Some even called it a “stunt.”

In case you haven’t, here’s the quick and dirty: a piece appeared on Vanity Fair that Tinder didn’t like. And it reacted. On Twitter. A lot.

I asked a few communications industry professionals how they thought Tinder was going to back its way out of this 30 tweet tirade. Some thought they’d blame a social media person. Nah, that’s weak. Some thought they’d claim they were hacked“.

“How Not To PR” By Tinder

TechCrunch

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