Kylie Davidson says, “Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation.

It leaves you thinking — who is this person and how do they know this personal information?

Thanks to the Internet, marketers have the ability to collect and use an absurd amount of personal consumer data. As marketers, we’ve used this data to guide consumers to ideal products and services without them even knowing. Well, let me revise that last statement — we used to do this without consumers knowing.

Avoid This: Personalization                                                                                             

As personalization has become a buzzword over the last few years, efforts to connect with consumers have gone haywire“.

Email Marketing: How to utilize your consumer data without being creepy

MarketingSherpa

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