‘What is online reputation management and should you use it?’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, ““You’re getting a bad rep, young man. Smoking in the toilets. Bunking off early. Listening to rock and roll music. What are you rebelling against?”
“What have you got?” you reply as you kick-start your motorcycle and zoom off to an early death, leaving a trail of dust and alienated friends behind you.
You think you’re so cool, and you probably are, however your brand isn’t in the business of selling cool… Unless of course your business happens to sell air conditioning units or Ray Bans… Unfortunately your business sells bespoke handcrafted scratching posts for kittens, so that argument is moot.
You’re giving the wrong impression.
And by ‘wrong’ I mean one that you didn’t want to give when you started out and continues to develop“.
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