‘5 Ways to Use Twitter for Social Selling’ – ‘Business.com’ Blog
Darin Reffitt says, “While a majority of professionals have embraced LinkedIn and the value it provides as a tool for networking, sales and marketing, it seems that Twitter can be a harder sell for some entrepreneurs and sales professionals.
For some, highly restrictive company social media policies—coupled with occasional stories of how a single tweet capsized someone’s hard-fought career success—result in the potential benefits of joining the Twitterverse being overshadowed by the perceived risks.
To those who feel this way, there are several ways to reap some of the social selling benefits of Twitter without actually creating an account. In fact, there is tremendous untapped value sitting in the sea of Twitter accounts that can be leveraged to increase sales and grow the bottom line, all with no Twitter handle required“.
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