‘Differentiate Your Digital Business With An Innovation Lab’ – Forrester
JP Gownder says, “I’ve just released a significant new report, How To Build The Innovation Center That Differentiates Your Business. I interviewed companies from a variety of verticals – travel, retail, energy, clothing, financial services – and spoke to thought leaders in innovation theory to help I&O leaders solve a series of problems: How can we innovate using customer-facing interaction technologies such as mobile devices, robotics, digital signage, and virtual reality (VR)? How can we establish an innovation lab to help technology and business leaders at our company develop technology-infused, customer-obsessed strategies? And what are the success factors for innovation labs – from mission statement to staffing to key performance indicators?
In the context of my report, an innovation lab is an a in-house space for designing, experimenting, piloting, and deploying device-based innovation projects. Done right, an innovation lab can differentiate your business’s digital business efforts in impressive ways. Take, for example, Lowes’ robotic retail associate, OSHBot“.
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