Amy Gesenhues says, “The IAB reports total global mobile ad revenue in 2014 reached $31.9 billion, an impressive 64.8 percent jump over 2013.

For the first time ever, mobile display ad earnings topped search. Climbing to $15.1 billion, mobile display ads represented nearly half (47.4%) of the total mobile ad revenue in 2014 and saw the highest growth rate of all mobile ads, at 88.1 percent.

Search ad revenue totaled $14.7 billion and accounted for 46.1 percent of total revenue, up 55.2 percent over 2013.

At $2.1 billion, messaging ad revenue increased 13 percent and accounted for 6.6 percent of global mobile ad revenue“.

Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search First Time Ever [Report]

Marketing Land

Sharing is caring