Peter Daisyme says, “It’s been a fairly recent development that in order to have a company, you must have a website for that company before all else. However, we’ve now hit the time when, in order to have a company, especially a scalable company, you need a mobile responsive site and possibly even a mobile app. And a smooth interface is a must.

On average, users carry out 221 tasks on their smartphones per day, compared to 140 on a desktop or laptop. For the first time, Google is getting more mobile search requests than desktop searches, and this is only an indication of the greater trend that other media-savvy giants have been anticipating for some time. This migration to mobile also presents new opportunities for companies to market their products.

By using time and location-based targeted ads, investing in placements that potential consumers can access on-the-go, taking advantage of mobile social media growth, using innovative new services to present your message, and being able to sell products and services with apps like Apple Pay and Google Wallet, mobile marketing can be much more effective (and fun!) than it’s ever been. Here’s what you should know about mobile marketing“.

Marketing to the Mobile Man and the Mobile Woman

Business.com

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