Lindsay Kolowich says, “Email marketers don’t have it easy these days.

In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.

In other words, there are a lot of boxes to check to make sure your emails look great to all of your recipients on all of their devices.

Feeling overwhelmed? Don’t let all the nuances between email clients and devices get you down. We’re here to help you make sense of it all.

Before we get into how to optimize your emails for different email clients, let’s take a quick look at the most popular email clients“.

Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

HubSpot

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