‘5 Sales Prospecting Tips That Get Results’ – HubSpot
HubSpot team says, “Gone are the days of mindless prospecting, spray-and-pray marketing, and antiquated list buying. Buyers have evolved and so should sellers.
It’s certainly true that you need personalization and research to be successful. A quick glance around LinkedIn will show just how many different companies and opportunities people are involved with. Great research requires attention to detail, creativity, and time.
However, salespeople also need to reach as many people as possible in the shortest amount of time. These two mentalities may seem incompatible, and in a very real sense, they are. But here’s the thing: each of these mindsets is essential to effective sales prospecting“.
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