Kristen Vanstrom says, “The data doesn’t lie—mobile marketing is the present and definitely the future. This immediate tactic is not just reserved for large corporations with larger than life budgets. Small business owners can find affordable ways to take advantage of this marketing method.

If you’re a small business owner, and you’ve made the decision to get started with mobile marketing, refer to this five-point checklist before making immediate changes or launching any campaigns.

First Things First, Consider Your Customer

  1. Who are your customers?
  2. What are their mobile habits?
  3. Are they hooked to their device, or still working with flip phone technology?

If you understand your customer and their habits, you’ll know the best ways to connect with them using mobile marketing“.

Customers In the Palm of Your Hand: Musts for Integrating Mobile Into Your Marketing Strategy

Business.com

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