‘Google’s Local Snack Pack Shake-Up: What You Need to Know’ – MOZ Blog
Jennifer Slegg says, “Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn’t too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results.
By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and across all countries. This was an unusual move for Google, since they commonly tested out local changes that only rolled out to specific countries. But this change was for everyone everywhere.
By the next morning, less than 24 hours after the first changes were noticed, Mozcast confirmed what everyone suspected: 7-packs were history and 3-packs were all the rage“.
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