Elliot Tomaeno says, “Netflix in June made a calculated decision to release the entire third season of Orange Is the New Black early. Not only did this thrill the OITNB fan base and generate a ton of press coverage on the new season, but it also sent a powerful message: Netflix aims to please.

Entrepreneurs can enjoy these same advantages by making strategic decisions to announce or release products before the originally promised dates. Vital “go live” dates, including new website releases, product updates and even a company’s initial release are all prime opportunities for startups to excite customers, grab press attention and earn valuable feedback.

The trick is to release early, but wisely.

Netflix faces disadvantages in trying to reach large markets of potential viewers. So similar to a startup, it’s always searching for new ways to find the target audience“.

How Startups Can Take Advantage of Netflix’s Early-Release Strategy

‘Entrepreneur’ Blog

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