‘Seven ways you can achieve more with video’ – ‘Econsultancy’ Blog
Simon Crofts says, “Just 15 Years ago we only had to make a film the client enjoyed and give them a VHS copy and all was well.
Times have changed and savvy media commissioners are looking for tangible returns for their spend on video.
Video strategy is a big subject and the Video Marketing Strategy Training course I run for Econsultancy takes a full day to cover all the elements at a high level.
Clearly I can’t give you all the answers in a short blog post. What I can do is give you some pointers to get you thinking about the right things and asking the right questions when commissioning content.
Video should fit into a wider campaign or strategy, and planned as far ahead as possible. A full video strategy will help measure the effectiveness of your content and help you decide how much it’s worth spending on video“.
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