‘The A, B, C, D and E’s of Marketing Engagement’ – Forrester
Laura Ramos says, “Presenting today with Marketo’s CMO, Sanjay Dholakia, gave us the opportunity to talk about what CMOs (both B2B and B2C) need to do to transform marketing into a growth engine. Here’s a little retrospective on our conversation in case you missed it.
In 2010, Forrester introduced our “age of the customer”(AOTC) research and defined four investment imperatives needed to better win, serve, and retain customers in this digital age.
Marketo focuses here, not just as a marketing technology provider, but as a practitioner as well. They’ve been talking about Engagement Marketing – the evolution from mass marketing to transactional to customer engagement — for more than a year, and practicing it for much longer. Now their advice is as easy as … well … learning your alphabet“.
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