Kerry Jones says, “What do you buy? What makes you loyal to a brand? Where do you spend your time? If you could ask a modern 18-year-old and one from 25 years ago those same questions, you would probably get very different answers.

Each generations has its own distinct values and behaviors, so understanding the nuances of different age groups is essential for marketers trying to reach a specific target. This is why marketers fixate on learning about the newest generation, as we’ve witnessed with the present-day focus on understanding what makes Millennials tick.

When it comes to content marketing, considering the generation of your audience can help inform your content creation and promotion approach. A recent study by Fractl (my employer) and BuzzStream found the generations have as many differences as they have similarities when it comes to online content consumption habits and preferences“.

The Generational Content Gap: How Different Age Groups Consume Content

Marketing Land

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