Mark Gadala-Maria says, “While the concept of relevance has always driven successful marketing efforts, it is a core requirement for effective marketing in today’s cluttered and hypercompetitive marketplace. In fact, the entire premise of all search engines is determining the relevance of any one website to a submitted search query, and matching it with the searcher.

Crowdsourcing has served as a premier method for gathering relevant content for centuries, although the actual term for this process wasn’t coined until 2006 by Jeff Howe in a Wired magazine article. The British used an early crowdsourcing effort when established a prize in the 1700s to seek suggestions for measuring a ship’s longitude. Another British effort produced the original Oxford English Dictionary, and crowdsourcing has been to improve the OED for over a century“.

The More the Merrier: Using Crowdsourcing for Your Content Marketing Efforts

Business.com

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